This is an internal endeavour that had three objectives. When we had the idea of redesigning Amazon our first goal was to present the concept to Amazon and demonstrate what our team was able to produce in a really short period of time. The second reason was to replicate the marketing operation of our Likedin redesign and attract new clients. The third and last reason behind the project was to create a clean and minimal UI library of ecommerce elements that we could reuse on client projects later.
To fulfil the project objectives we selected some of the existing sections: Home, search, product page, product result list, buying funnel and we created the social section. With all those screens we designed transitions and created a video. We also created a Behance case study to showcase the project and increase its virality.