We design and
build digital products

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Bespoke minimalist digital solutions

At Minimal apps, we design and develop unique digital products with a focus on elegant and intuitive user experience. We’re a London-based digital agency with a passionate belief in the power of beautiful yet simple aesthetics and user-friendly experience to solve business problems.

Bringing the agility and flexibility of startups to corporate enterprises with big ideas, we strive to provide smart solutions that deliver lasting, meaningful experiences for your users. If you have a business problem that requires a digital solution, contact us to discuss your vision and discover how we’ve helped companies like yours.

The importance of good design is often reduced and depreciated to the way a digital product looks and feels. While good design should be elegant and beautiful, it also solve problems and should be simple, user-centred, intuitive and useful. By striving for better design, you’ll ensure that your digital products are not only more beautiful, but friendlier, more accessible and helpful for your users or customers. Investing in the design process can offer your company a sustainable business advantage, leading to:

Creative collaboration

Pursuing good design can develop a culture of creative collaboration between teams in your business, which often lays the foundations to becoming a more innovative company.


With a renewed spirit of collaboration, it’s often the case that you’ll find better solutions to business problems.


The key to good design is minimising complexity, and providing smoother, more seamless processes for your customers when they need it most. Intuitive and user-friendly design removes frictions and allows your content to shine.

Meaningful customer experiences

Improved design also means friendlier, useful, accessible and more reliable products, which create meaningful and memorable experiences for customers, fuelling trust and loyalty.

Stronger brand identity

Better design ultimately differentiates your brand's product, setting you apart from the competition. You’ll also improve brand perception by communicating your values visually and consistently across all projects.

Increased revenue

It might not be the end goal of design, but all of the above also increases sales of your service or product. Good designs makes your business more appealing to the right market, and motivates the right customers to take action. Shaping and implementing new design processes can be daunting, but we can come onboard to steer your strategy and ensure that your company and customers reap the benefits.

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Our team of experts relishes opportunities to explore and deliver solutions that are aligned with company goals and user needs, as well as the scale and complexity of a given project.


Improved digital experiences make a difference for customers, and we focus on replacing complex interfaces with simple and intuitive design to make them smarter, easier and friendlier.


With a wealth of experience within the startup world, we’re agile and flexible to better meet the demands of the industry. We can come onboard at any stage to manage and deliver web, mobile and software solutions that bring the most value to you and your users.

Work ethic

We’re a conscientious, hard-working team that believes in forming lasting relationships. As such, our principles and processes are transparent and honest. We pride ourselves on strong work ethics guided by the idea that “manners maketh the man”.

Some clients

What clients say

I was delighted to work with Greg on an exciting new project. Greg has excellent design skills combined with a real attention to detail and desire to deliver a first class service to his clients. Greg was passionate about the project and regularly over-delivered on his deadlines. I would happily recommend Greg's services.

Magic circle law firm

Ready to start

If you have a business problem that requires a digital solution,

contact us to discuss your vision and discover how we’ve helped

companies like yours.